Architecting a Unicorn: SEO & IA at Envato 

Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe. They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).

To find out more about Envato go to inside.envato.com:

To find a transcript of this episode visit MOZ's blog where they feature this episode.